How Image Realty Made Maintenance Simple (and Fun) with Tapi

About Image Realty

Offices: Springwood & Ipswich, QLD

Portfolio: ~3,000 properties

Customer since: 2024

Biggest wins: 100% team adoption, zero after-hours chaos, smarter trade and tenant engagement

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A Property Management Powerhouse

With offices in Springwood and Ipswich, Image Realty manages nearly 3,000 rental properties across South East Queensland. Led by Jade Clark, the team focuses purely on property management - no sales, no distractions, just a relentless commitment to delivering great service.

But when you’ve got 25+ staff, hundreds of maintenance requests, and multiple branches to coordinate, you need systems that actually make life easier - not harder.

That’s where Tapi came in.

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“We’d been promised the world before,” Jade laughs. “But the system we used before Tapi was a nightmare - clunky, confusing, and frustrating. It was like being stuck in a bad relationship.”

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The Challenge: Breaking Up with Bad Tech

Before Tapi, the team at Image Realty were struggling with a platform that over-promised and under-delivered.

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“They told us it would be user-friendly, easy to train, and streamline everything,” Jade recalls.

“Instead, it was like dating a narcissist - constant drama, no support, and nothing worked the way it should.”

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After that experience, the team was understandably skeptical about switching again.

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“My girls were like, ‘We can’t do this again.’ But then Tapi came in - the beautiful rebound boyfriend,” she laughs.

“We were waiting for it to fall apart, but it didn’t. Within a week, everyone was saying, ‘He’s buying us flowers every day. This one’s actually working out!’”

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The Turnaround: Simple, Streamlined, Supported

From day one, the difference was clear. Tapi was fast to set up, intuitive to use, and backed by real support that never disappeared after launch.

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“It’s just so user-friendly,” says Jade. “Even team members who aren’t techy picked it up immediately. Once they understood the basics - boom - they were all over it.”

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The launch went off without a hitch. There were no nervous faces, no resistance - just a team ready to roll.

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“It was the easiest rollout we’ve ever done. And even now, if I need help, the Tapi team are there straight away - by text, email, whatever. You feel like they’re part of your family.”

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The Results: A Happier, More Efficient Team

Since rolling out Tapi, the Image Realty team has seen dramatic improvements across every part of their maintenance process:

• No more after-hours calls.
• Fast job turnaround times.
• Trades and tenants on the same page.

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“Our trades love it,” says Jade. “They get automatic updates, they can see job statuses, and everything just flows. It’s so streamlined that we barely have to intervene.”

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The team also introduced QR codes for tenants - one of their most effective innovations yet.

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“We’ve rolled out QR codes across nearly all of our properties,” Jade explains.

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“They’re on the inside of every kitchen cupboard, and part of our tenant sign-up process. When tenants collect their keys, they’re shown exactly how to report maintenance. It just works.”

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With close to 3,000 properties under management, this system has saved the team countless hours - and drastically reduced confusion for tenants and trades alike.

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A Culture of Confidence and Clarity

For Jade, Tapi isn’t just a platform - it’s a partnership.

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“The support, the communication, the way Tapi works - it’s all so easy,” she says.

“We’ve gone from chaos to calm. The team’s happier, the trades are happier, and our tenants actually follow the process.”

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And in true Jade fashion, she sums it up best:

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“Tapi isn’t just the rebound boyfriend - it’s the one we’re staying with.”

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The Results

• ~3,000 properties managed seamlessly
• No more after-hours maintenance calls
• Rapid rollout across multiple branches
• 100% team adoption within the first week
• Trades and tenants fully onboarded through QR code automation

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